Happy Valentines day!
Love is in the air. Can you see it? can you feel it? Can you...smell it? To celebrate, I wanted to take a moment to highlight the brilliant ad campaign that is the Man Your Man Could Smell Like!
Here's the newest spot.
Now, while the spots follow a very standard formula of witty writing, clever visual trickery and light sexual innuendo coming from the smooth-talking former football player, Isaiah Mustafa. But the best thing about the campaign is that it doesn't stop at TV.
The promotion famously went viral last summer when Old Spice took social networking into the next frontier. Primarily using Facebook, Reddit and Twitter, fans made comments, to which individually-tailored responses were produced and uploaded to YouTube--in many cases within moments of the original tweet.
But did you know they're still putting videos on YouTube? They Are! Check it out!
Now I wouldn't be doing my job if I didn't say something about the ROI (return on investment), so I'll reference a story in Adweek discussing those very numbers from the time after the YouTube extravaganza. 107% is not too shabby at all.
So there you go. Have a great Valentine's Day, and keep it fresh!
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